Adidas engages in the design, distribution and marketing of sporting and lifestyle products via its two core brands “Adidas” and “Reebok”. The company is active in apparel, shoes, sports equipment and accessories as well as licence products such as watches, glasses and cosmetics. Its roots go back to the year 1920. Adidas is headquartered in Herzogenaurach, Germany. The stock is a member of the DAX selection index.